Color is the cornerstone of Sentient Science design. It distinguishes our brand and helps us to create consistent experiences across marketing communications and our products. We use color in meaningful ways in all expressions of our brand. From showing the colorful complexity of teaming up at a high level all the way down to focused, meaningful colors in product, we use color to pinpoint exactly what people need to see.
Like most brands, we have choosen four main colors and we use hues that are represented in the logo. We have picked one light color for backgrounds, a darker color for text, a neutral hue and also one that pops.
We are committed to complying with AA standard contrast ratios. To do this, we choose primary, secondary and extended colors that support usability. This ensures sufficient color contrast between elements so that users with low vision can see and use our products.
Our primary palette is blue based, which is perceived as trustworthy, loyal and dependable. The use of this color applys these traits to our brand, and is used throughout product and marketing to guide customers/users through our company. We utilize a secondary color palette to soften the experience and interject energy and warmth.
Our secondary palette contains a complimentary color to keep things fresh and interesting. We can leverage this color more frequently when brand awareness is high. Additionaly these colors can be used within the product platform. When the secondary colors are used in conjunction with the primary palette, the color contract that is created allows for every moment to be on-brand.